Introduction and overview

We have prepared this privacy policy (version 11.11.2023-312667813) in order to inform you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors commissioned by us (e.g. providers) – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal terminology. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used where this is conducive to transparency. We thus inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.
If you still have any questions, please contact the responsible body named below or in the legal notice, follow the links provided and view further information on third-party websites. You will of course also find our contact details in the imprint.

Area of application

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person’s name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online stores) that we operate
Social media presence and e-mail communication
Mobile apps for smartphones and other devices

In short, the privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into a legal relationship with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read the EU’s General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. One example would be the storage of the data you enter in a contact form.
Contract (Article 6(1)(b) GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we require personal information in advance.
Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and efficiently. This processing is therefore a legitimate interest.

As a rule, we are not subject to any other conditions such as recording in the public interest, the exercise of official authority or the protection of vital interests. If such a legal basis is relevant, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data(Data Protection Act), or DSG for short.
In Germany, the Federal Data Protection Act( BDSG) applies.

If other regional or national laws apply, we will inform you of this in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:
Xeuxis Editions Berlin
Klaus Wehner
Authorized to represent: Klaus Wehner
E-mail: mail@xeuxis.com
Phone: +49 17655025485
Imprint: https://xeuxis.comimprint/

Storage duration

It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to apply, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing if we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

According to Article 15 GDPR, you have a right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information:
- the purpose for which we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
- the origin of the data if we have not collected it from you;
- whether profiling is carried out, i.e. whether data is automatically analyzed in order to create a personal profile of you.
According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you may request the erasure of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
According to Article 21 GDPR, you have the right to object, which will result in a change in the processing after enforcement.
- If the processing of your data is based on Article 6 para. 1 lit. e (public interest, exercise of official authority) or Article 6 para. 1 lit. f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may no longer use your data for direct marketing.
- If data is used for profiling purposes, you can object to this type of data processing at any time. We may no longer use your data for profiling.
According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible office listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For further information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Berlin Data Protection Authority

State Commissioner for Data Protection: Meike Kamp
Address: Alt-Moabit 59-61, 10969 Berlin
Telephone no.: 030/138 89-0
E-mail address: mailbox@datenschutz-berlin.de
Website: https://www.datenschutz-berlin.de/

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or other legal permission exists. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only insofar as this is generally permitted. In most cases, your consent is the most important reason for us to process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, an adequate level of protection for data transfers to the USA currently only exists if a US company that processes the personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. You can find more information on this at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, data collected may be linked to data from other services of the same provider if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, in the appropriate sections of this privacy policy.

Security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection by design and by default” and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and appropriate measures should be taken. If necessary, we will discuss specific measures below.

TLS encryption with https

TLS, encryption and https sound very technical, and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – nobody can “listen in”.

We have thus introduced an additional layer of security and comply with data protection by design(Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Data processing agreement (DPA)

In this section, we would like to explain what a data processing agreement is and why it is needed. Because the word “data processing agreement” is quite a mouthful, we will often only use the acronym DPA in this text. Like most companies, we do not work alone, but also use the services of other companies or individuals. Due to the involvement of various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data takes place exclusively in accordance with our instructions and must be regulated by the DPA.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, public authority, agency or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To make the terminology easier to understand, here is an overview of the three roles in the GDPR:

Data subject (you as a customer or interested party) → Controller (we as a company and client) → Processor (service provider such as web host or cloud provider)

Content of an order processing contract

As mentioned above, we have concluded a DPA with our partners who act as processors. Above all, it states that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic conclusion of a contract is also deemed to be “in writing”. Personal data is only processed on the basis of the contract. The contract must contain the following:

Commitment to us as the responsible party
Obligations and rights of the controller
Categories of affected persons
Type of personal data
Nature and purpose of data processing
Purpose and duration of data processing
Place of data processing

Furthermore, the contract contains all obligations of the processor. The most important duties are:

To ensure data security measures
take possible technical and organizational measures to protect the rights of the data subject
to maintain a data processing directory
cooperate with the data protection supervisory authority at its request
carry out a risk analysis in relation to the personal data received
Sub-processors may only be commissioned with the written consent of the controller

You can see what an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html, for example. A sample contract is presented here.

Cookies

Cookies summary
👥 Data subjects: Visitors to the website
🤝 Purpose: depending on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other application areas. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware”. Cookies also cannot access information on your PC.

Cookie data can look like this, for example:

Name: _ga
Wert: GA1.2.1326744211.152312667813-9
Intended use: Differentiation of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

A distinction can be made between 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes the browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeted cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.

Right to object – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “cookie guidelines” have been in place since 2009. It states that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).

For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.

If cookies that are not absolutely necessary are used, this will only take place with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In the following sections, you will be informed in more detail about the use of cookies if the software used uses cookies.

Application data

Application data summary
👥 Affected parties: Users who apply for a job with us
🤝 Purpose: Handling of an application procedure
📓 Processed data: Name, address, contact details, e-mail address, telephone number, proof of qualifications (certificates), any special category data.
📅 Storage period: if the application is successful, until the end of the employment relationship. Otherwise, the data will be deleted after the application process or stored for a certain period of time with your consent.
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), legitimate interest (Art. 6 para. 1 lit. f GDPR), Art. 6 para. 1 lit. b GDPR (contract), Art. 9 para. 2 lit. a. GDPR (processing of special categories)

What is application data?

You can apply for a job in our company by e-mail, online form or via a recruiting tool. All data that we receive and process from you as part of an application is considered application data. In doing so, you always disclose personal data such as your name, date of birth, address and telephone number.

Why do we process application data?

We process your data so that we can carry out a proper selection procedure in relation to the advertised position. We are also happy to keep your application documents in our application archive. Because it often happens that a collaboration does not work out for the advertised positions for a variety of reasons, but we are impressed by you and your application and can very well imagine a future collaboration. If you give us your consent, we will archive your documents so that we can easily contact you for future tasks in our company.

We guarantee that we handle your data with particular care and only ever process your data within the legal framework. Even within our company, your data will only be forwarded to persons who are directly involved with your application. In short: Your data is safe with us!

What data is processed?

If you apply to us by e-mail, for example, we will of course also receive personal data, as mentioned above. Even the e-mail address counts as personal data. However, only data that is relevant to our decision as to whether or not we want to welcome you to our team will be processed in the course of an application process.

Exactly which data is processed depends primarily on the job advertisement. In most cases, however, these are names, date of birth, contact details and proof of qualifications. If you submit your application via an online form, the data will be encrypted and forwarded to us. If you send us your application by e-mail, this encryption does not take place. We can therefore accept no responsibility for the method of transfer. However, once the data is on our servers, we are responsible for the lawful handling of your data.

During an application process, in addition to the above-mentioned data, information about your health or ethnic origin may also be requested so that we and you can exercise rights in relation to labor law, social security and social protection and at the same time comply with the corresponding obligations. These data are special category data.

Here is a list of possible data that we receive and process from you:

Name
Contact address
E-mail address
Phone number
Date of birth
Information from the cover letter and CV
Proof of qualifications (e.g. certificates)
Special categories of data (e.g. ethnic origin, health data, religious beliefs)
Usage data (websites visited, access data, etc.)
Metadata (IP address, device information)

How long will the data be stored?

If we take you on as a team member in our company, your data will be processed for the purpose of the employment relationship and stored by us at least until the end of the employment relationship. All application documents will then be placed in your employee file.

If we do not offer you the job, you reject our offer or withdraw your application, we may retain your data for up to 6 months after completion of the application process on the basis of legitimate interest (Art. 6 para. 1 lit. f GDPR). After that, both your electronic data and all data from physical application documents will be completely deleted or destroyed. We keep your data so that we can answer any follow-up questions or so that we can provide evidence of the application in the event of a legal dispute. If a legal dispute arises and we may still need the data after the 6 months have expired, we will only delete the data if there is no longer any reason to retain it. If there are statutory retention obligations to be fulfilled, we must generally store the data for longer than 6 months.

Furthermore, we can also store your data for longer if you have given your special consent for this. We do this, for example, if we can imagine working with you in the future. Then it is helpful to have your data archived so that you can reach them easily. In this case, the data will be added to our applicant pool. Of course, you can revoke your consent to the longer storage of your data at any time. If you do not withdraw your consent and do not give any new consent, your data will be deleted after 2 years at the latest.

Legal basis

The legal basis for the processing of your data is Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract or pre-contractual measures), Art. 6 para. 1 lit. f GDPR (legitimate interests) and Art. 9 para. 2 lit. a. GDPR (processing of special categories).

If we include you in our applicant tool, this is done on the basis of your consent (Art. 6 para. 1 lit. a GDPR). We would like to point out that your consent to our application pool is voluntary, has no influence on the application process and you have the option of withdrawing your consent at any time. The lawfulness of the processing up to the time of revocation remains unaffected.

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 para. 2 lit. c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, health or social care or treatment or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 para. 1 lit. a GDPR. 2 lit. h. GDPR. If you voluntarily provide data of special categories, the processing is carried out on the basis of Art. 9 para. 2 lit. a. GDPR.

Customer data

Customer data summary
👥 Affected parties: Customers or business and contractual partners
🤝 Purpose: Provision of the contractually or pre-contractually agreed services including associated communication
📓 Processed data: Name, address, contact details, e-mail address, telephone number, payment information (such as invoices and bank details), contract data (such as duration and subject of the contract), IP address, order data
📅 Storage period: the data will be deleted as soon as it is no longer required for the provision of our business purposes and there is no legal obligation to retain it.
⚖️ Legal basis: Legitimate interest (Art. 6 para. 1 lit. f GDPR), contract (Art. 6 para. 1 lit. b GDPR)

What is customer data?

We also process data from our customers and business partners so that we can offer our services and contractual services. This data always includes personal data. Customer data refers to all information that is processed on the basis of a contractual or pre-contractual cooperation in order to be able to provide the services offered. Customer data is therefore all the information we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important is that we simply need different data to provide our services. Sometimes your e-mail address is sufficient, but if you purchase a product or service, for example, we also need data such as your name, address, bank details or contract data. We subsequently also use the data for marketing and sales optimization so that we can improve our overall service for our customers. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with questions about our offers and for this we need at least your e-mail address.

What data is processed?

The exact data that is stored can only be described here using categories. This always depends on which services you receive from us. In some cases, you only give us your e-mail address so that we can contact you or answer your questions, for example. In other cases, you purchase a product or service from us and we require significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data that we receive and process from you:

Name
Contact address
E-mail address
Phone number
Date of birth
Payment data (invoices, bank details, payment history, etc.)
Contract data (term, content)
Usage data (websites visited, access data, etc.)
Metadata (IP address, device information)

How long will the data be stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes and the data is also no longer required for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. Thereafter, the limitation period is generally 3 years, although longer periods are possible in individual cases. Of course, we also comply with the statutory retention obligations. Your customer data will certainly not be passed on to third parties unless you have given your explicit consent.

Legal basis

The legal basis for the processing of your data is Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract or pre-contractual measures), Art. 6 para. 1 lit. f GDPR (legitimate interests) and in special cases (e.g. for medical services) Art. 9 para. 2 lit. a. GDPR (processing of special categories).

Registration

Registration summary
👥 Data subjects: All persons who register, create an account, log in and use the account.
📓 Processed data: Email address, name, password and other data collected in the course of registration, login and account use.
🤝 Purpose: Provision of our services. Communication with customers in connection with the services.
📅 Storage period:As long as the company account associated with the texts exists and thereafter generally 3 years.
⚖️ Legal basis: Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

When you register with us, personal data may be processed if you enter personal data or data such as your IP address is collected in the course of processing. You can read below what we mean by the rather unwieldy term “personal data”.

Please only enter data that we require for registration and for which you have the approval of a third party if you are registering on behalf of a third party. If possible, use a secure password that you do not use anywhere else and an e-mail address that you check regularly.

In the following we will inform you about the exact type of data processing, because we want you to feel comfortable with us!

What is a registration?

When you register, we collect certain data from you and enable you to simply log in to us online later and use your account with us. The advantage of having an account with us is that you don’t have to re-enter everything every time. Saves time, effort and ultimately prevents errors in the provision of our services.

Why do we process personal data?

In short, we process personal data to enable the creation and use of an account with us.
If we didn’t do this, you would have to enter all the data each time, wait for us to approve it and enter everything again. We and many, many customers would not like that. What would you think?

What data is processed?

All data that you provided during registration, entered during login or entered as part of managing your data in your account.

We process the following types of data during registration:

First name
Surname
E-mail address
Company name
Street + house number
Place of residence
Zip code
Country

When you log in, we process the data you enter when you log in, such as your user name and password, and data collected in the background, such as device information and IP addresses.

When you use your account, we process data that you enter while using your account and that is generated in the course of using our services.

Storage duration

We store the data entered for at least as long as the account linked to the data exists with us and is used, as long as contractual obligations exist between us and, if the contract ends, until the respective claims arising from it have expired. In addition, we store your data for as long as and to the extent that we are subject to statutory storage obligations. We then retain accounting documents relating to the contract (invoices, contract documents, account statements, etc.) and other relevant business documents for the legally prescribed period (usually several years).

Right of objection

You have registered, entered data and would like to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also apply during and after registration, login or account with us. Contact the person responsible for data protection above to exercise your rights. If you already have an account with us, you can easily view and manage your data and texts in your account.

Legal basis

By completing the registration process, you enter into a pre-contractual relationship with us in order to conclude a contract of use via our platform (even if there is no automatic obligation to pay). Sou invest time in entering data and registering and we offer you our services after logging into our system and viewing your customer account. We also fulfill our contractual obligations. After all, we need to keep registered users up to date with important changes by e-mail. Art. 6 para. 1 lit. b GDPR (implementation of pre-contractual measures, fulfillment of a contract).

If necessary, we may also obtain your consent, e.g. if you voluntarily provide more data than is absolutely necessary or if we are allowed to send you advertising. Art. 6 para. 1 lit. a GDPR (consent) therefore applies.

We also have a legitimate interest in knowing who we are dealing with in order to contact them in certain cases. We also need to know who is using our services and whether they are being used in accordance with our terms of use, i.e. Art. 6 para. 1 lit. f GDPR (legitimate interests).

Note: the following sections are to be ticked by users (as required):

Registration with a clear name

As we need to know who we are dealing with in our business operations, registration is only possible with your real name (clear name) and not with pseudonyms.

Registration with pseudonyms

Pseudonyms can be used for registration, i.e. you do not have to register with your real name. This ensures that your name cannot be processed by us.

Storage of the IP address

In the course of registration, login and account use, we store the IP address in the background for security reasons in order to be able to determine lawful use.

Public profile

The user profiles are publicly visible, i.e. parts of the profile can also be viewed on the Internet without entering a user name and password.

2-factor authentication (2FA)

Two-factor authentication (2FA) offers additional security when logging in, as it prevents you from logging in without a smartphone, for example. This technical measure to secure your account therefore protects you against the loss of data or unauthorized access even if the user name and password were known. You can find out which 2FA is used during registration, login and in the account itself.

Web Analytics Introduction

Web Analytics privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this in the respective web analytics tool used.
📅 Storage duration: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytics tool provider (also known as a tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting range of products on the one hand and make sure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see the average age of our visitors, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. As a rule, however, the content you view on our website, the buttons or links you click on, when you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website or the computer system you use are stored. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All this data, if collected, is stored in pseudonymized form. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may also be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we recognize errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we recommend that you also read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

Google Analytics privacy policy

Google Analytics privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior and click behavior. You can find more details below in this privacy policy.
📅 Storage duration: individually adjustable, by default Google Analytics stores 4 data for 14 months
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

On our website, we use the analysis tracking tool Google Analytics in the version Google Analytics 4 (GA4) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. Through the combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means that your actions can also be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better customize our website and service to your needs. In the following, we will go into more detail about the tracking tool and inform you in particular about which data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze the traffic on our website. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to an end device. GA4 uses an event-based model that captures detailed information on user interactions such as page views, clicks, scrolling and conversion events. In addition, various machine learning functions have also been built into GA4 in order to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that missing data can also be extrapolated on the basis of the collected data in order to optimize the analysis and also to be able to make forecasts.

For Google Analytics to work in principle, a tracking code is built into the code of our website. When you visit our website, this code records various events that you carry out on our website. With GA4’s event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such special events can be, for example, the sending of a contact form or the purchase of a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These may include the following reports:

Target group reports: We use target group reports to get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
Behavior reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you go from being just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

Event-based data model: This model captures very specific events that can take place on our website. For example, playing a video, purchasing a product or subscribing to our newsletter.
Extended analysis functions: These functions allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyses of target groups or track your route or path on our website.
Predictive modeling: Based on collected data, missing data can be extrapolated using machine learning to predict future events and trends. This can help us to develop better marketing strategies.
Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our aim with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically analyzed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. Google Analytics will recognize you as a new user and you will be assigned a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Depending on the property used, data is stored for different lengths of time.

Through identifiers such as cookies, app instance IDs, user IDs or user-defined event parameters, your interactions are measured across platforms if you have given your consent. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorize this. Exceptions may be made if required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.

Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics). However, there are some specific cookies that are used by GA4. These include, for example:

Name: _ga
Wert: 2.1326744211.152312667813-5
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiration date: after 2 years

Name: _gid
Wert: 2.1687193234.152312667813-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ .
Expiration date: after 1 minute

Note: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time. The aim of GA4 is also to improve data protection. The tool therefore offers a number of options for controlling data collection. For example, we can determine the storage period ourselves and also control data collection.

Here we show you an overview of the most important types of data that are collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “traveling” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: When you create an account on our website or place an order, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivations are used for location data.

Technical information: Technical information includes your browser type, your internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data includes contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. If, for example, Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always defined separately for each individual property. Google Analytics offers us four options for controlling the storage period:

2 months: this is the shortest storage period.
14 months: by default, the data is stored in GA4 for 14 months.
26 months: you can also save the data for 26 months.
Data is only deleted when we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time selected by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we recognize errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you want to find out more about data processing, use the Google privacy policy at https://policies.google.com/privacy?hl=de.

Data processing agreement (DPA) Google Analytics

We have concluded a data processing agreement (DPA) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section “Data processing agreement (DPA)”.

This contract is required by law because Google processes personal data on our behalf. This clarifies that Google may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. You can find the link to the order data processing conditions at https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics reports on demographic characteristics and interests

We have activated the functions for advertising reports in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop the use of the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated via a checkbox.

Google Analytics e-commerce measurement

We also use the e-commerce measurement of the web analysis tool Google Analytics for our website. This allows us to analyze very precisely how you and all our other customers interact on our website. E-commerce measurement is primarily about purchasing behavior. Based on the data obtained, we can adapt and optimize our service to your wishes and expectations. We can also use our online advertising measures in a more targeted manner so that only people who are interested in our products or services see our advertising. The e-commerce measurement records, for example, which orders were placed, how long it took to purchase the product, the average order value and the shipping costs. All this data can be recorded and stored under a specific ID.

Google Analytics in consent mode

Depending on your consent, your personal data will be processed by Google Analytics in the so-called consent mode. You can choose whether or not to accept Google Analytics cookies. This also allows you to choose which of your data Google Analytics may process. This collected data is mainly used to measure user behavior on the website, to display targeted advertising and to provide us with web analysis reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and therefore no user profile is created for you. You can also agree to the statistical measurement only. No personal data is processed and consequently not used for advertising or advertising successes.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics without cookies

We do use Google Analytics (GA for short) on our website, but without setting cookies in your browser. We have already explained what cookies are above, so hopefully you still remember what we said. Only briefly and specifically related to GA: Cookies are used to store helpful data for GA in your browser on your device. By eliminating the use of cookies, no personal data is stored in such cookies that would establish a user profile. Although Google Analytics can carry out various measurements and web analyses, the data collected for this purpose is only stored on Google servers and your privacy is much more respected and protected.

Google Optimize privacy policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Optimize in the privacy policy at https://policies.google.com/privacy?hl=de.

Data processing agreement (DPA) Google Optimize

Email marketing introduction

Email marketing summary
👥 Affected parties: Newsletter subscribers
🤝 Purpose: Direct advertising by e-mail, notification of system-relevant events
📓 Processed data: Data entered during registration, but at least the e-mail address. You can find more details on this in the respective e-mail marketing tool used.
📅 Storage period: Duration of the existence of the subscription
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is email marketing?

We also use e-mail marketing to keep you up to date at all times. If you have consented to receiving our e-mails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. This involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.

If you want to take part in our e-mail marketing (usually by newsletter), you normally just have to register with your e-mail address. To do this, fill out an online form and send it off. However, we may also ask you for your title and name so that we can write to you personally.

In principle, subscribing to newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool used by us logs every single registration. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your saved data.

Why do we use email marketing?

We naturally want to stay in touch with you and always present you with the most important news about our company. Among other things, we use e-mail marketing – often simply referred to as “newsletters” – as a key component of our online marketing. If you agree to this or if it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term “newsletter” in the following text, we mainly mean e-mails that are sent regularly. Of course we do not want to bother you in any way with our newsletter. That’s why we make every effort to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. As we are constantly improving our offers, you will always find out via our newsletter when there is news or when we are offering special, lucrative promotions. If we commission a service provider who offers a professional dispatch tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to achieve our corporate goals.

What data is processed?

If you become a subscriber to our newsletter via our website, you confirm your membership of an e-mail list by e-mail. In addition to your IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you consent to this data storage. The data marked as such is necessary for you to participate in the service offered. This information is voluntary, but if you do not provide it, you will not be able to use the service. In addition, information about your device or your preferred content on our website may also be stored. You can find out more about the storage of data when you visit a website in the section “Automatic data storage”. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at that time. We may only process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to the newsletter registration, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course retain your e-mail address.

Right of objection

You can cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter registration. This normally only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription right at the end of each email. If you really cannot find the link in the newsletter, please contact us by e-mail and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent on the basis of your consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively registered for it beforehand. We may also send you advertising messages if you have become our customer and have not objected to the use of your e-mail address for direct advertising.

Information on specific email marketing services and how they process personal data, if available, can be found in the following sections.

4Privacy policy

We use e-mail marketing services from 4Dem for our website. The service provider is the Italian company Advision Srl UNIPERSONALE, Corso San Martino 1, 10122 Torino (TO), Italy.

You can find out more about the data that is processed through the use of 4Dem in the privacy policy at https://www.4dem.it/informativa-privacy-rev-3-30062023/.

Online Marketing Introduction

Online marketing privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed. You can find more details on this in the respective online marketing tool used.
📅 Storage duration: depending on the online marketing tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures are also aimed at drawing people’s attention to our website. In order to be able to show our offer to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are actually interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That’s why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also use data to constantly provide suggestions for improvement. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is therefore ultimately to optimize our offering.

What data is processed?

To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored in cookies (small text files), for example. With the help of this data, we can not only place traditional advertising, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store your data accordingly. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or from which website you came to us. Technical information can also be stored. For example, your IP address, which browser you are using, from which device you are visiting our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we can also store and process this.

Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing process. We are therefore unable to identify you as a person; we have only stored the pseudonymized, saved information in the user profiles.

The cookies may also be used, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.

With all the advertising tools we use that store your data on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only shows how well the advertising measures worked. For example, we can see what actions led you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. You can usually find detailed information about the individual cookies used by the provider in the respective data protection declarations of the individual providers.

Right of objection

As cookies can generally be used with online marketing tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Information on special online marketing tools – if available – can be found in the following sections.

Cookie Consent Management Platform Summary
👥 Affected parties: Website visitors
🤝 Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools
📓 Processed data: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the respective tool used.
📅 Storage duration: Depends on the tool used, you have to be prepared for periods of several years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our aim is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with information about them in compliance with the GDPR. You can then accept or reject cookies via the consent system.

What data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you each time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. The storage period of your cookie consent varies depending on the provider of the cookie management tool. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. You can usually find precise information about the duration of data processing in the respective data protection declarations of the individual providers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Information on special cookie management tools, if available, can be found in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we have obtained your consent (Article 6 (1) (a) GDPR) cookies, this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR).

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Cybersecurity
📓 Processed data: Data such as your IP address, name or technical data such as browser version
You can find more details on this below and in the individual data protection texts.
📅 Storage period: Most of the data is stored until it is no longer needed to fulfill the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is security & anti-spam software?

You and we can use security and anti-spam software to protect ourselves from various spam or phishing emails and other possible cyberattacks. Spam refers to advertising emails from a mass mailing that you did not request yourself. Such emails are also known as data junk and can also cause costs. Phishing emails, on the other hand, are messages that aim to build trust via fake messages or websites in order to obtain personal data. Anti-spam software generally protects against unwanted spam messages or malicious emails that could introduce viruses into our system. We also use general firewall and security systems to protect our computers from unwanted network attacks.

Why do we use security & anti-spam software?

We attach great importance to security on our website. After all, it’s not just about our safety, but above all about yours. Unfortunately, cyber threats are now part of everyday life in the world of IT and the internet. Hackers often try to steal personal data from an IT system with the help of a cyberattack. And therefore a good defense system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. To achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized data traffic is thus better prevented and we protect ourselves against cybercrime.

What data is processed by security & anti-spam software?

Exactly which data is collected and stored depends of course on the respective service. However, we always strive to use only programs that collect data very sparingly or only store data that is necessary for the performance of the service offered. In principle, the service can store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Any performance and log data can also be collected in order to detect possible incoming threats in good time. This data is processed within the scope of the services and in compliance with the applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work with third-party providers who may store and/or process data under instructions and in accordance with the data protection guidelines and other security measures. Data is usually stored using cookies.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. For example, security programs store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of services. Unfortunately, in many cases we do not receive precise information from the providers about the length of storage.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party security software providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

As cookies may also be used by such security services, we recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

We use the security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security system against various cyber attacks.

Certain processing operations, in particular the use of cookies and the use of security functions, require your consent. If you have consented to your data being processed and stored by integrated security services, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the relevant service provider.

Information on special tools – if available – can be found in the following sections.

Payment provider introduction

Payment provider privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Enabling and optimizing the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details on this in the respective payment provider tool used.
📅 Storage duration: depending on the payment provider used
⚖️ Legal basis: Art. 6 para. 1 lit. b GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website that enable us and you to pay securely and smoothly. Among other things, personal data may also be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that allow you to place an order via online banking. Payment processing is carried out by the payment provider you have selected. We will then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks left that do not offer or accept such payment methods.

Why do we use payment providers on our website?

We naturally want to offer the best possible service with our website and our integrated online store so that you feel comfortable on our site and make use of our offers. We know that your time is precious and that payment processes in particular need to run quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?

Exactly which data is processed depends, of course, on the respective payment provider. However, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.

The data is usually stored and processed on the payment provider’s servers. We as the website operator do not receive this data. We are only informed whether the payment has worked or not. Payment providers may forward data to the relevant body for identity and credit checks. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the payment provider’s general terms and conditions and privacy policy. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of revocation, right to information and right to be affected).

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. For example, we store accounting documents relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are created.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR) In addition to traditional banking/credit institutions, other payment service providers are also available. The privacy policies of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) provide you with a detailed overview of data processing and data storage. In addition, you can always contact the persons responsible if you have any questions about data protection issues.

Information on the special payment providers – if available – can be found in the following sections.

American Express Privacy Policy

We use American Express, a global financial services provider, on our website. The service provider is the American Express Company. The company American Express Europe S.A. (Avenida Partenón 12-14, 28042, Madrid, Spain) is responsible for the European region.

American Express also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the lawfulness and security of data processing.

American Express uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, American Express undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Under the “European Implementing Principles(https://www.americanexpress.com/en-pl/company/legal/privacy-centre/european-implementing-principles/) you will find more detailed information on the standard contractual clauses at American Express.

You can find out more about the data processed through the use of American Express in the Privacy Policy at https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Apple Wallet privacy policy

We use the online payment platform Apple Wallet for our website. The service provider is the American company Apple Inc, Infinite Loop, Cupertino, CA 95014, USA.

Apple also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the lawfulness and security of data processing.

Apple uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. These clauses oblige Apple to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the data that is processed through the use of Apple Wallet in the privacy policy at https://www.apple.com/legal/privacy/de-ww/.

giropay privacy policy

We use the online payment provider giropay on our website. The service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany.

You can find out more about the data that is processed through the use of giropay in the privacy policy at https://www.giropay.de/agb/index.html.

Google Pay privacy policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/adscontrollerterms/.

You can find out more about the data that is processed through the use of Google Pay in the privacy policy at https://policies.google.com/privacy.

Klarna Checkout privacy policy

Klarna Checkout privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details below in this privacy policy.
📅 Storage period: Data is stored for as long as Klarna needs it for the processing purpose.
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (legal obligation), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Klarna Checkout?

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its head office at Sveavägen 46, 111 34 Stockholm, Sweden. If you decide to use this service, personal data will be sent to Klarna, stored and processed. In this privacy policy we would like to give you an overview of data processing by Klarna.

Klarna Checkout is a payment system for orders in an online store. The user selects the payment method and Klarna Checkout takes care of the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even more quickly and easily. The Klarna system then recognizes the existing customer after entering the e-mail address and zip code.

Why do we use Klarna Checkout for our website?

Our aim with our website and our integrated online store is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing of your orders. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you decide to use the Klarna payment service and pay via the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to Klarna’s servers and stored there. This data is stored even if you have not yet completed an order.

If you order a product or service via our store, you must enter your personal details in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) may be stored and processed by Klarna for credit and identity checks:

Contact information: Name, date of birth, national ID number, title, billing and shipping address, e-mail address, telephone number, nationality or salary.
Payment information such as credit card details or your bank account number
Product information such as shipment number, type of item and price of the product

There is also data that can be collected optionally if you consciously decide to do so. These include political, religious or ideological beliefs or various health data.

Klarna may also collect data about the goods or services you purchase or order itself or through third parties (such as through us or through public databases) in addition to the above-mentioned data. This can be, for example, the consignment number or the type of item ordered, but also information about your creditworthiness, your income or credit approval. Klarna may also pass on your personal data to service providers such as software providers, data storage providers or us as a merchant.

When data is automatically entered into a form, cookies are always involved. If you do not wish to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you select the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After successful payment you will be redirected to our thank you page. The following cookie is set there by sofort.com:

Name: SOFUEB
Wert: e8cipp378mdscn9e17kajlfhv7312667813-4
Purpose: This cookie stores your session ID.
Expiration date: after the end of the browser session

How long and where is the data stored?

Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, data may also be transferred outside the EU/EEA. When this happens, Klarna ensures that data protection is in line with the GDPR and that the third country is subject to an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent for Klarna to process personal data at any time. You also always have the right to information, correction and deletion of your personal data. All you have to do is contact the company or the company’s data protection team by sending an email to datenschutz@klarna.de. You can also contact Klarna directly via the Klarna website “My data protection request”.

You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions for the most popular browsers.

Legal basis

We therefore offer for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR) In addition to conventional bank/credit institutions, we also offer the payment service provider Klarna Checkout.

We hope that we have provided you with a good overview of data processing by Klarna. If you would like to find out more about how we handle your data, we recommend that you read Klarna’s privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

PayPal privacy policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region.

PayPal also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the lawfulness and security of data processing.

PayPal uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on the standard contractual clauses and the data processed through the use of PayPal, please refer to the privacy policy at https://www.paypal.com/webapps/mpp/ua/privacy-full.

Evaluation platforms Introduction

Evaluation platforms Summary
👥 Data subject: Visitors to the website or an evaluation platform
🤝 Purpose: Feedback on our products and/or services
📓 Processed data: IP address, e-mail address, name, among others. You can find more details on this below or on the respective evaluation platforms used.
📅 Storage duration: depending on the respective platform
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests),

What are rating platforms?

You can rate our products or services on various rating platforms. We participate in some of these platforms so that we can receive feedback from you and thus optimize our offering. If you rate us via a rating platform, the privacy policy and the general terms and conditions of the respective rating service apply. Very often you also have to register in order to submit a rating. Evaluation technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transferred to the corresponding provider, processed and stored.

Many of these integrated programs work on a similar principle. After you have ordered a product or used a service from us, you will be asked to leave a review by e-mail or on the website. You are usually redirected to a review page via a link and can quickly and easily create a review there. Some rating systems also offer an interface to various social media channels to make the feedback accessible to more people.

Why do we use rating platforms?

Rating platforms collect feedback and ratings about our offers. Your reviews provide us with quick feedback and enable us to improve our products and/or services much more efficiently. The ratings therefore help us to optimize our offers and also give you and all our future customers a good overview of the quality of our products and services.

What data is processed?

With your consent, we transmit information about you and the services you have used to the corresponding evaluation platform. We do this to ensure that you have actually used one of our services. Because only then can you give real feedback. The transmitted data is only used for user recognition. Exactly which data is stored and processed depends, of course, on the providers used. In most cases, the rating platforms are also provided with personal data such as IP address, e-mail address or your name. Order information such as the order number of a purchased item will also be forwarded to the relevant platform after you have submitted your rating. If your e-mail address is transmitted, this is done so that the evaluation platform can send you an e-mail after you have purchased a product. So that we can also integrate your rating into our website, we also provide the providers with the information that you have accessed our site. The evaluation platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of data processing below in the corresponding data protection declaration of the provider, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to administrators of the company. The data collected is stored on the provider’s servers and deleted by most providers once the order has been completed.

Right of objection

Legal basis

If you have consented to the use of an evaluation platform, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) is the legal basis for the processing of personal data, as may occur when it is collected by a rating portal.

We also have a legitimate interest in using an evaluation platform to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use an evaluation platform if you have given your consent.

We hope we have been able to provide you with the most important general information about data processing by rating platforms. Further information can be found below in the data protection texts or in the linked data protection declarations of the company.

Google Customer Reviews Privacy Policy

We also use the Google customer reviews platform for our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You can find out more about the data processed through the use of Google in the privacy policy at https://policies.google.com/privacy?hl=de.

ProvenExpert privacy policy

We also use the ProvenExpert rating platform for our website. The service provider is the German company Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin, Germany . You can find out more about the data that is processed through the use of ProvenExpert in the privacy policy at https://www.provenexpert.com/de-de/datenschutzbestimmungen/.

Trusted Shops privacy policy

We also use the Trusted Shops rating platform for our website. The service provider is the German company Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany.

You can find out more about the data that is processed through the use of Trusted Shops in the privacy policy at https://www.trustedshops.de/impressum-datenschutz/#datenschutz.

Closing words

Congratulations! If you are reading this, you have really “fought” your way through our entire privacy policy or at least scrolled this far. As you can see from the scope of our privacy policy, we do not take the protection of your personal data lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. However, we not only want to tell you which data is processed, but also explain the reasons for using various software programs. As a rule, privacy policies sound very technical and legal. However, as most of you are not web developers or lawyers, we also wanted to take a different linguistic approach and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. The most important terms are therefore explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible office. We wish you a good time and hope to welcome you back to our website soon.

All texts are protected by copyright.

Source: Created with the data protection generator from AdSimple

Introduction and overview

Area of application

Legal basis

Contact details of the person responsible

Storage duration

Rights under the General Data Protection Regulation

Berlin Data Protection Authority

Data transfer to third countries

Security of data processing

TLS encryption with https

Data processing agreement (DPA)

Who are processors?

Content of an order processing contract

Cookies

What are cookies?

What types of cookies are there?

Purpose of processing via cookies

What data is processed?

Storage duration of cookies

Right to object – how can I delete cookies?

Legal basis

Application data

What is application data?

Why do we process application data?

What data is processed?

How long will the data be stored?

Legal basis

Customer data

What is customer data?

Why do we process customer data?

What data is processed?

How long will the data be stored?

Legal basis

Registration

What is a registration?

Why do we process personal data?

What data is processed?

Storage duration

Right of objection

Legal basis

Web Analytics Introduction

What is web analytics?

Why do we use web analytics?

What data is processed?

Duration of data processing

Right of objection

Legal basis

Google Analytics privacy policy

What is Google Analytics?

Why do we use Google Analytics on our website?

What data is stored by Google Analytics?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Data processing agreement (DPA) Google Analytics

Google Analytics reports on demographic characteristics and interests

Google Analytics e-commerce measurement

Google Analytics in consent mode

Google Analytics IP anonymization

Google Analytics without cookies

Google Optimize privacy policy

Data processing agreement (DPA) Google Optimize

Email marketing introduction

What is email marketing?

Why do we use email marketing?

What data is processed?

Duration of data processing

Right of objection

Legal basis

4Privacy policy

Online Marketing Introduction

What is online marketing?

Why do we use online marketing tools?

What data is processed?

Duration of data processing

Right of objection

Legal basis

Cookie Consent Management Platform Introduction

What is a Cookie Consent Management Platform?

Why do we use a cookie management tool?